Last night I dropped by a friend’s house to catch a little bit of the Bama vs. Texas Championship game. (Congrat’s to all you Bama fans!)  While there, a TV commercial came on advertising Taco Bell’s Fresco menu, which supposedly contains less fat than the rest of their menu items.  As we watched, my friend (who also is currently trying to get back in shape), was trying to figure out if it was a real commercial, or if Taco Bell was being sarcastic.  Turns out, they’re “for real.”

That was just last night, and already one of my crew guys asked me today in the process of choosing our lunch spot, “Have you seen the Taco Bell commercial about the new healthy menu?”  Wow…word travels fast! Advertising works, huh?

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